Insurance Management Platform

End-to-end UX/UI design from scratch

From the Jurassic World 🦖 to the modern world 🤖

NICO Seguros was designed to help insurance brokers work faster, with clearer workflows, less friction, and a product built for growth.

What began as a completely manual operation has evolved into a unified, scalable platform that supports industries with complex insurance processes.

The Challenge

Insurance operations relied heavily on manual work. Information was scattered across spreadsheets, emails, and PDFs, which made daily tasks slow, inconsistent, and prone to errors.

Fragmented Information

The data was scattered across multiple tools, reducing visibility into the status of policies, renewals, claims, outstanding balances, documents, and coverage details.

Operational Blind Spots

Brokerage firms struggled to track policy renewals and follow-up opportunities, which often led to missed renewals and avoidable client attrition.

Slow and Error-Prone Processes

Quoting, issuing, negotiating, and managing policies required repetitive manual steps that relied on memory rather than structured workflows.

Too Much Red Tape, Too Little Growth

The administrative burden left brokers with little time to focus on sales, portfolio growth, or improving customer relationships.

User Persona

Perfil de usuario de Marta González, corredora de seguros independiente de Santiago, Chile, con foto, edad 35, educación en administración, estado civil soltera, objetivos, frustraciones, personalidad y redes sociales.

The Approach

To design a platform based on real operational needs, I worked directly with the founder and stakeholders to map out the entire insurance lifecycle:
Quote → Negotiate → Issue → Manage → Renew

The design was based on three pillars:

Clarity

Transforming dense technical information into clear, actionable interfaces.

Structure

Break down lengthy insurance processes into step-by-step guided workflows.

Scalability

Design a flexible system capable of supporting complex industries such as mining, construction, leasing, proptech, foundations, and ERP systems.

The Solution

NICO centralizes all insurance operations on a single proactive platform designed to reduce friction and increase business visibility.

Traffic-light status system
Users can instantly understand the status of any policy, renewal, or opportunity through a clear color-coded system.

Guided Workflows
Complex processes such as quoting, issuing, adding coverage, and renewing are transformed into intuitive, step-by-step experiences that reduce human error.

Smart tasks and automatic reminders
Users can automate follow-ups, such as calling new customers or checking on upcoming renewals.

Unified Data Model
Accounts, policies, contacts, commissions, documents, and opportunities are all housed within a single ecosystem.

Immediate prioritization
The platform highlights: policies nearing expiration, claims, pending items, critical debts, and open opportunities.

Designed for scalability
The modular architecture supports high-volume operations across multiple industries without compromising clarity.

Interfaz de un sistema de gestión de pólizas con lista de pólizas que muestra nombre, compañía, ramo, materia y recordatorio, con filtros para vigentes, no vigentes y todas.

Impact

NICO transformed a manual and fragmented workflow into a clear and scalable platform that has been adopted across multiple industries.ataforma clara y escalable adoptada en múltiples industrias.

The system currently supports:
over 20,000 insured individuals, over 25,000 insured assets, and over 10,000 policies under active management

In 2024, NICO Insurance was named “Most Investable Startup” by Start-Up Chile.

Companies highlight improvements such as:

Faster and clearer workflows

Improved renewal management

Improved compliance and organization

Greater operational transparency

More time for customer relations

Greater confidence in everyday decisions

NICO continues to grow as a reliable and future-ready platform.

Some users said

Icono de agricultor con sombrero de paja sosteniendo zanahorias frescas con hojas verdes.

Food production company

“With access to all insurers in Chile and international reinsurers, we can insure complex risks.”

Emoji de mujer con casco amarillo y chaleco de seguridad naranja, representando a una ingeniera o trabajadora de construcción.

Mining company

“NICO supported us every step of the way, from the initial quote to implementation, providing direct support to each employee.”

Caricatura de una persona con sombrero de paja sosteniendo zanahorias frescas con hojas verdes.

Construction company

“For each project, we efficiently manage multiple policies and endorsements thanks to NICO’s unified platform.”

Emoji de astronauta con casco dorado mirando hacia adelante sobre fondo azul claro.

ERP software company

“We’ve integrated the NICO API, and now our customers can manage their insurance policies directly within our ERP system.”

Emoji de astronauta con casco espacial y micrófono.

Proptech Company

“Together with NICO, we created an exclusive insurance product for our users, boosting retention and revenue.”

Emoji de astronauta con casco y traje espacial blanco sobre fondo azul.

Nonprofit foundation

“NICO allows us to accept donations without increasing costs.”

Emoji de astronauta con casco espacial y micrófono.

Leasing company

“We went from total chaos to organized portfolio management with visibility into 20,000 financed assets.”

Emoji de astronauta con casco dorado mirando hacia adelante sobre fondo azul claro.

Mutual Fund Manager

“With NICO’s software and support, we finally have control over the insurance policies that protect our investments.”

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