Alessandri
Legal Platform Redesign
An end-to-end project based on research with real users to simplify complex workflows and centralize information management on the law firm’s internal platform.
End-to-end UX/UI design from scratch
Parrotfy is an all-in-one ERP platform designed to help small and medium-sized businesses organize their operations with clarity, structure, and efficiency. The platform centralizes quotes, sales, payments, work orders, scheduling, e-commerce, and invoicing within a single modern environment.



Small businesses often operate using a mix of spreadsheets, basic software, and disconnected tools.
As teams grow and workflows become more complex, this fragmented setup slows down operations, creates inconsistencies, and makes it difficult for business owners to understand what’s happening across the company.
The challenge was to create a platform that would provide clarity, structure, and real visibility at every stage of the operation.
Key processes were spread across different systems, forcing teams to switch between platforms to manage sales, payments, scheduling, and operations.
There was no unified view of order status, financial activity, or team performance, which made decision-making slow and reactive.
Spreadsheets and informal processes led to delays, duplicate work, and frequent errors.
As the company grew, its administrative structure remained rudimentary, making it impossible to keep up with the growing demand and support team collaboration.
Because we wanted to offer a high degree of versatility on Parrotfy, we have two main profiles with different priorities.


To create a unified experience, the business lifecycle was mapped out as a continuous flow:
Quote → Sale → Schedule → Execute → Deliver → Collect
This structure serves as the backbone of Parrotfy’s navigation and helps connect sales, production, and administration into a single workflow.
The design was based on three pillars:
Transform multi-step operational processes into clear, structured workflows.
Allow team members to participate in tracking and completing tasks.
Design a modular system that grows with the business and adapts to new industries and workflows.
Parrotfy organizes all aspects of a small business into a clear, integrated workflow. Each module was designed to reflect real-world tasks and simplify day-to-day operations.
Quotes
Create and share quotes quickly using a guided, standardized workflow.
Work Orders
Track every step of a service or production process with clarity.
Scheduling
A calendar that helps teams coordinate appointments and manage workloads.
Payments
Receive and track payments online all in one place.
Customers
Centralized customer information shared across all departments.
Invoicing (SII)
Issue invoices and documents without leaving the platform.

Parrotfy helped companies transition from spreadsheets and manual workflows to a structured, collaborative, and scalable system.
Greater visibility
Clear tracking of orders, production, and payments.
Better collaboration
Sales, billing, production, and service teams working within the same workflow.
Increased productivity
Standardized processes reduced errors and saved time.
Ready for growth
A system that can handle increased demand without losing its organization.
Easy to use
Users described Parrotfy as simple, practical, and quick to learn.
A platform that brings order, clarity, and control to growing businesses.




An end-to-end project based on research with real users to simplify complex workflows and centralize information management on the law firm’s internal platform.

Design of a B2B SaaS platform for insurance brokers that consolidates policy, client, and renewal management into a single system, improving visibility and control over their operations.