Nico Seguros
Insurance Platform from Scratch
Design of a B2B SaaS platform for insurance brokers that consolidates policy, client, and renewal management into a single system, improving visibility and control over their operations.
Freelance and corporate clients
Hey there!, i'm Erika Pinedo
Certified UX/UI graphic designer with over 5 years of experience in digital product design and over 9 years in the design industry.
I specialize in custom software design, primarily B2B and SaaS products, and possess strong self-management skills and the ability to lead end-to-end projects.
I have worked with innovative startups such as NICO Seguros and major brands such as Alessandri Abogados and Banco Falabella.
Lets talk!
Featured Projects
Parrotfy
Organization and Control for Growing Businesses
Product design for an ERP system tailored to small and medium-sized businesses that integrates finance, inventory, billing, and project management into a single platform to streamline business operations.
Alessandri
Legal Platform Redesign
An end-to-end project based on research with real users to simplify complex workflows and centralize information management on the law firm’s internal platform.
My Services
I design digital and visual solutions that combine strategy, usability, and aesthetics to deliver tangible results. I work on projects from start to finish: from concept and research through to implementation and ongoing optimization.
UX/UI
I design clear, intuitive, and scalable digital products that are focused on users and business objectives.
- Research and problem definition
- Information architecture and user flows
- Wireframes and prototypes in Figma
- Design system
- Conversion and user experience optimization
Branding
I create cohesive visual identities that convey value, personality, and a unique identity.
- Logo design and visual identity
- Graphic systems and style guides
- Digital applications and materials
Presentaciones
I create visual presentations that communicate complex ideas clearly and effectively.
- Pitch decks for startups and investors
- Corporate and sales presentations
- Visual storytelling and narrative structure
- Storytelling visual y estructura narrativa
Delivery of designs in PowerPoint or Figma slides
